What are my goals for the web site?

It’s important to know why you’re building the web site. Is it for sales or marketing? Is it a tool for communication or an online brochure? Do you want to sell products through the web site, or just educate consumers about them? Do you want to increase membership in your organization, or offer Web-based benefits to current members? Do you want visitors to email you? Call you? Subscribe to a newsletter? Knowing your goals will help focus your ideas for the site.

What am I trying to sell or promote?

Even if you don’t like the idea of selling yourself, it’s what we all do, every day, if we want to be successful. Don’t be afraid of sales and marketing. Finding the answer to this question will determine what are the most important themes of the web site, what to name the buttons, and the tone to use when writing the content.

What is our website’s business model and how are we unique?

Even if you have an AWESOME idea – you should develop ideas for an advertising or subscription revenue model or some fundamentals of it.

Who is our target demographic and what will they search for?

To help a web design agency understand your needs, can you describe your target audience in terms of socio-economic profiles;gender;geographical location; Planning for the search in your user’s mind can save you from retrofitting for it later. How would YOU search? How would your mother search? How would your grandmother search?

What will the information architecture be like? What are the important top level keywords?

There needs to be balance between information architecture for usability and keyword information architecture for findability (SEO).

What are the components to getting a website up and running?

Web Design & Development: The architecture of the site needs to be built. An appropriate look and feel must be designed. The copy needs to be written and any additional tools such as online forms, shopping carts and audio clips need to be added.

1. Web Design & Development: The architecture of the site needs to be built. An appropriate look and feel must be designed. The copy needs to be written and any additional tools such as online forms, shopping carts and audio clips need to be added.
2. Hosting: Just as you might rent office space, your web site needs to be hosted somewhere so people can reach it.
3. Upkeep: Once live, a good site continues to post fresh material, giving people a reason to return.

What content do I need to build the site?

First, create an outline around the themes you want to promote. Second, remember that each line of the outline is a page that needs content–text and images that will help educate your visitors. The images may include a logo or photos of people or products. Poor quality photos or bad clip art can make the most attractive site look amateurish; sometimes no photos can be better than poor ones.

Everybody knows that purchasing a house is likely going to be the biggest investment of their lifetime. The saying is “You Buy A House, You Make It A Home.” You should feel safer in your homed than you do anywhere else in the world. There’s nothing quite so comforting as know that you have an adequate amount of mortgage protection insurance in the event of your untimely death.

When you buy a house it means that you’ve decided to make a long-term financial commitment. Unfortunately, you never know what the future holds. One thing’s for sure though. If you’ll go one step further and purchase mortgage insurance this will help alleviate the stress often caused by a weak financial plan. To say it plainly, if you don’t have some type of mortgage life insurance and you die unexpectedly there’s a good chance that your spouse and children will be forced to sell the house and move into an apartment.

Believe me, I know it’s tempting to skip the insurance in an attempt to save money. However, perhaps it’s time to do a bit of research. With the economy in the shape it’s in nowadays there’s a very good chance that you can get a better deal on mortgage life insurance that you might have imagined.

Think about it. You’re committed to taking care of your family while you’re alive, but what happens if something happens to you? Wouldn’t you feel more at ease with a mortgage protection insurance policy as part of your overall financial portfolio?

Honestly, finding the right mortgage life insurance policy is not difficult. If you do your research on the internet it’s really not even all that time-consuming. Trust me, the peace of mind you’ll get from it simply cannot be measured in dollars and cents. Actually, it will probably turn out to be the best decision you’ve ever made in your life.

Lifestyle