For merchandise and fashion there are mainly 3 particular methods of screen printing employed. ‘Spot Colour’ t-shirt printing is widely used and works well with many types of graphics. Spot colour printing is best used when printing graphics which are usually not very photographic in nature.

Ink colours used in remaking graphic images, are usually Pantone, as specified by the graphic designer. In order to isolate the hues of the ink in the image, Pantone coated or noncoated references are selected. An international colour reference used in publishing, printing and design whereby each colour is identified by a unique Pantone name and number and is called the Pantone matching system.

When colour identity and uniformity is an issue, for example in branded promotional garments or a large selection of products, this method of spot color printing works very well.

Another method of screen printing used is called ‘4 Colour Process’. This is the best way to print photographs and illustrations which contain broad colour ranges, tones, and graduations. All magazines and books use this four-color printing process as well.

The transparent inks blend with one another on a plain white backdrop to recreate each of the colours and shades present in the original. This is rather more difficult process to achieve on a fabric than it is on paper. But the method used is about the same. This method of printing is only useful for white garments, and will not work well on coloured fabrics. When garment screen printers reproduce such full colour images onto coloured fabrics a method called ‘Simulated Process’ is used. The print set-up costs are higher than that of simple spot colour designs and as such only suitable for larger print runs of 100+ Using method similar to spot colour t-shirt printing to achieve the overall look and feel of the original image the artwork is separated into various colours and shades

Most t-shirt printers use this method, and it is especially popular when used to copy fantasy and heavy metal album artwork onto shirts to be sold by the band. Colour separations and the number of colors necessary make this the most expensive t-shirt printing option, and the higher set-up costs mean it is usually reserved for larger runs.

The PRS-700 is Sony’s third model of the Reader, and will go on sale at the end of the month for about US$400. It represents further experimentation on the part of manufacturers trying to find the right formula to make e-book readers more than a niche product. Neither Sony nor Amazon have revealed sales figures for their readers.

Imagine holding a library of books conveniently in one hand. Begin a new chapter with the Sony PRS-700 BC Reader Digital Book. Boasting an impressive 6.0-inch, touch screen display, this Reader uses paper-like E Ink technology which makes it easier to read, even in bright-light situations.

In addition to a built-in light, there’s an interactive touch screen that lets you turn pages with the slide of a finger or activate the bookmark. You can also create annotations with a virtual keyboard, highlight text with a stylus pen, search for text in your digital book, and easily adjust the font size.

A faster processor gives you quicker response times when opening content or turning pages. Ideal for travelers or people who like to read while on the go, the Sony PRS-700 BC Specifications holds approximately 320 digital books. A sizeable 6-inch display with touchscreen technology lets you interact with the Reader just like a real book.

A simple movement with the slide of a finger lets you easily turn pages or activate the bookmark. It also features a virtual keyboard that can be used for quick annotation or search. While most portable electronics lose power after only a few hours, the Reader Digital Book lets you turn up to 7,500 continuous pages (or up to two weeks of reading) on a single charge of internal rechargeable battery.