The first Land Rover was designed in 1948 in the United Kingdom (on the island of Anglesey in Wales) by Maurice Wilks, chief designer at the British car company Rover on his farm in Newborough, Anglesey[13]. It is said that he was inspired by an American World War II Jeep that he used one summer at his holiday home in Wales.[citation needed] The first Land Rover suspension prototype ‘centre steer’ was built on a Jeep chassis. A distinctive feature is their bodies, constructed of a lightweight rustproof proprietary alloy of aluminium and magnesium called Birmabright. This material was used owing to post war steel shortages and a plentiful supply of post-war aircraft aluminium. This metal’s resistance to corrosion was one of the factors that allowed the vehicle to build up a reputation for longevity in the toughest conditions. It is reckoned that 75% of all those ever built are still in use.[citation needed] In fact, Land Rover air suspension drivers[14] sometimes refer to other makes of 4×4 as “disposables”. The early choice of colour was dictated by military surplus supplies of aircraft cockpit paint, so early vehicles only came in various shades of light green; all models until recently feature sturdy box section ladder-frame chassis.
The legendary Land Rover is British made and has a long-standing reputation for sturdy, reliable service. Since it was first manufactured in 1944 as an all-terrain vehicle, it has been in use by the British military for many years. It is one of the most highly advanced off the road vehicles made today, able to meet any driving challenge in any type of weather. Its modern technology features a terrain response dial that immediately adapts to road conditions, whether it’s across sand dunes, frozen rivers, on safari in the jungle, or climbing mountains. Some of the latest models are being built at the Halewood factory in Liverpool, where quality is ensured. Land Rover even offers extensive training courses with qualified instructors at experience centers in the U.S., the UK, and in other countries around the world. This remarkable vehicle is considered the safest vehicle on the roads in the UK today, consistently maintaining a better safety record than its closest competitors.
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