The PRS-700 is Sony’s third model of the Reader, and will go on sale at the end of the month for about US$400. It represents further experimentation on the part of manufacturers trying to find the right formula to make e-book readers more than a niche product. Neither Sony nor Amazon have revealed sales figures for their readers.

Imagine holding a library of books conveniently in one hand. Begin a new chapter with the Sony PRS-700 BC Reader Digital Book. Boasting an impressive 6.0-inch, touch screen display, this Reader uses paper-like E Ink technology which makes it easier to read, even in bright-light situations.

In addition to a built-in light, there’s an interactive touch screen that lets you turn pages with the slide of a finger or activate the bookmark. You can also create annotations with a virtual keyboard, highlight text with a stylus pen, search for text in your digital book, and easily adjust the font size.

A faster processor gives you quicker response times when opening content or turning pages. Ideal for travelers or people who like to read while on the go, the Sony PRS-700 BC Specifications holds approximately 320 digital books. A sizeable 6-inch display with touchscreen technology lets you interact with the Reader just like a real book.

A simple movement with the slide of a finger lets you easily turn pages or activate the bookmark. It also features a virtual keyboard that can be used for quick annotation or search. While most portable electronics lose power after only a few hours, the Reader Digital Book lets you turn up to 7,500 continuous pages (or up to two weeks of reading) on a single charge of internal rechargeable battery.

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